Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Thursday, June 30, 2011

5 Ways to Pump Up Progress On Your Book


Written on June 30, 2011 by admin in Author Inspiration
 
Whether you are just beginning your first draft or you have a published book that’s been launched for a few years, your book progress relies on how much energy you put into it.
If you find your sales slumping or you just can’t seem to muster up the enthusiasm to write, it’s the ideal time to try something new and fresh. We get bored and bogged down by doing the same things repeatedly. When things feel a bit stagnant, try these ideas to recharge your enthusiasm and restart your forward motion:
  1. Plan Before You Write. Instead of sitting down to write and waiting for inspiration or struggling to fill up the page, take a few moments before you begin writing and plan first. Jot down a brief outline of the key points you wish to make. Do all your creative thinking about the content before you start to write so you can focus on expressing that content with a smooth flow of words while you are writing.
Just a few moments of planning before you write will make the process of writing so much easier.
  1. Join in the Conversation. Nothing will renew your enthusiasm for your book like conversations with real people who are interested in your topic. Refresh your blog, start a conversation on social media, have a few friends over for lunch, or attend a networking meeting. Intend to have interesting conversations about your book topic so that you can experience the thrill of having someone ask you about your book or tell you that they are eager to read it.
The more conversations you can have with people about your book, the more feedback you will gather and the clearer you will become about the importance of your topic. This feedback and clarity will inspire you and remind you that people are waiting for your message.
  1. Build Your List. Building a strong opt-in list of interested future readers is a key skill for a successful author. In fact, your list is one of your most important assets. Learn more about the people on your existing list by conducting a survey or contest or calling a few of them on the phone. Learn more about what the people on your list need so that you can make sure you meet those needs in your book and your business.
Spend some time attracting new people to join your list. Seek out internet radio shows which might like to interview you about your topic, post a press release, or write some articles and send them to article banks. Make it your goal to devote time to building your list each month and then nurture the people on that list by providing them with regular contact from you.
  1. Explore New Avenues. Book marketing is changing rapidly. Do some research on ebooks, selling to book stores, group sales to corporations, or marketing to gifts stores. Aim to learn at least one new place where you can offer your book in addition to your website and Amazon.
  2. Increase Your Service Line. Since you are building your business with a book, you need a line of products and services which enhance and deepen the material in your book. You may wish to provide an audio program, coaching, or teleclass series.
Just for fun, create a new small product or service and launch it. Make this something easy, perhaps a single session teleclass, a short-term group coaching program, or a live workshop in your hometown. Enjoy teaching a portion of your book. Watch to see how the material transforms the lives of your participants.
Not only will you enjoy the inspiration and results you see from your teaching, you’ll bring in some additional income, which is always empowering.

Lynne Klippel is a best-selling author, publisher, and book coach who specializes in helping non-fiction authors write books that build their business and transform the world. For a f.r.e.e. assessment that will help you see your author strengths and opportunities, visit http://www.BusinessBuildingBooks.com

Saturday, March 1, 2008

What Can a Dentist Teach You?


Besides how to care for your teeth so they can take good care of you? Wait until you see what we have in store for you...Sometimes the printed word carries the weight of a sword when it comes to learning.

Readers of What Can a Dentist Teach You about Business, Life and Success? Discover Secrets to Achieving Total Success!, quickly learn that the willingness to be different can make all the difference in how a business is perceived. Dr. Joe Capista gives readers an inside view of how he took a struggling business and with a clear vision of what he wanted to accomplish built a multi-million dollar business.
Readers will learn the importance of what Capista calls The Success Triangle™. Showing a direct correlation between your Product, Internal and External Marketing, and your Sales Call and Sales Presentation, Capista offers a roadmap that virtually any business can implement to achieve higher profits, greater customer satisfaction, more satisfied employees and the ability to sustain any turn in the economy.

This book is a great resource for anyone looking for both a pragmatic and spiritual approach to building a life of Total Success. Order you own copy of What Can a Dentist Teach You about Business, Life and Success? within the next 24 hours and receive over $2,551 in bonus gifts from experts around the globe. Go to http://www.joecapista.com/amazon.htm

Look for more about Dr. Capista here tomorrow when he has agreed to an interview.
See you then
Billie

Wednesday, May 16, 2007

Perseverance


Perseverance
And your first line
by Billie A Williams © 2007

Spending a lot of time on that first line, that first paragraph — the hook of your story-- Is it worth it? Compare what you have come up with now with that of a couple authors and we’ll look at something that speaks of perseverance and polishing, and pushing through to get there.

Michael Crichton wrote State of Fear, here is the first line from that book.
“In the darkness, he touched her arm and said, ‘Stay here.’ She did not move, just waited. The smell of salt water was strong. She heard the faint gurgle of water.”

We talked about that first line before. Well ,what we didn’t discuss before was Michael Crichton’s career. He won both Emmy and Peabody awards. Crichton created the TV show ER and his books have sold over 100 million copies in 30 languages, 12 were made into films and he directed 7 of them.

Crichton’s books and films include: Jurassic Park, The Andromeda Strain, Congo, Twister, and Westworld to name a few. He was the only person in the United States to have the number-one book, the number-one movie and the number-one television show all at the same time. That is some kind of record to emulate, wouldn’t you say?

“Books aren’t written—they’re rewritten,” Crichton says.

That may be true. Ernest Hemmingway wrote Farewell to Arms 39 times (or should I say re-wrote) before he was satisfied that he had ‘gotten it right’. Let’s look at his first sentence in that book.
“In the late summer of that year we lived in a house in a village that looked across the river and the plain to the mountains.”

Is that enough to pull us in? Sure, we think 'so what?' and 'What year?' But is it enough? Hemmingway probably knew it wasn’t. But the rest, the first paragraph, speaks to us further, let’s read on.

“In the bed of the river there were pebbles and boulders, dry and white [emphasis mine] in the sun, and the water was clear and swiftly moving and blue in the channels. Troops went by the house and down the road and the dust they raised powdered the leaves of the trees. The trunks of the trees too were dusty and the leaves fell early that year and we saw the troops marching along the road and the dust rising and leaves, stirred by the breeze, falling and the soldiers marching and afterward the road bare and white except for the leaves.”

This paragraph presents a nearly ominous feeling of troops marching and leaves falling early. Is he hinting that the men who marched by were too young to fall like the leaves off a tree early—early in their lives? He starts and ends the paragraph with the “dry – and white", then bare and white”—neatly packaging what he wants us to see and feel.


If Hemmingway could rewrite A Farewell to Arms 39 times to get it right, what makes us think our first draft is perfect, what makes us think once is enough? Not that we should be paranoid and never let go, never finish tweaking. You need to be satisfied at some point. But working on it is never a waste of your time.

Another example of going the extra mile, persevering, for your career is M. Scott Peck – his non-fiction book—The Road Less Traveled — he believed so strongly that it was a good book worthy of being read and re-read he invested himself in the marketing and promotion of it by being interviewed on 1,000 radio shows in the first year after it was published. Did he stop there? No, for the next 12 years he did at least one interview a day at the minimum on radios wherever he could.

His book hit the New York Times Best-Seller list and stayed there for over 540 weeks (a record) selling 10 million copies in over 20 languages.

I venture to extrapolate that the messages here are perseverance pays off whether it is in tweaking your story for the 39th or 100th time, or getting out there and hawking your wares once it is published.

If you want to succeed in this game of becoming a highly successful author you have to walk the walk and talk the talk, but then you have to get out their and promote until you make it. INVEST IN YOURSELF! As Mark Joyner would say “Hit it until you hit it!” or put another way “Fake it until you make it!” as Wayne Dyer says.