Seven Weeks to A Greener Business
Week 1: Green Printing
By Shel Horowitz
Permission to Publish: As long as the biographical slug is
included unedited (or edits cleared with the author), permission
is freely given to republish and repost, in whole or in part. The
slug must be included.
HADLEY, MA: Printing is one of the easiest places to go more
Green in your business, whether creating documents on your own
office printers and copiers or buying commercial printing
services.
In your own office:
• Switch to duplexing printers, and train staff to print on
both sides of the page.
• Buy only recycled printer/copier paper, with a high
percentage of post-consumer.
• Use draft mode to consume less toner.
• Consider, before printing, whether reading on screen is good
enough—do you really need a paper copy?
• Rather than ordering (and then wasting) quantities of
letterhead, design electronic letterhead you can incorporate into
your document so it automatically prints each time you need it.
When buying printing services:
• Specify recycled or FSC-certified paper.
• Inquire about soy and vegetable inks.
• Buy from a printer who is committed to eliminating or
reducing water pollution and paper waste.
• Only print as much as you really need.
The primary author (with Jay Conrad Levinson) of the acclaimed
new book Guerrilla Marketing Goes Green,
www.
and environmental consultant/speaker who helps businesses not
only go Green but also effectively market their Green commitment.
Emphasizing affordable, eco-friendly, and ethical approaches, he
has served clients across North America, Europe, and Asia. He is
the founder of the International Association of Earth-Conscious
Marketers and the Business Ethics Pledge. For a directory of all
his websites, please visit www.shelhorowitz.com Reach him at
413-586-2388, shel@principledprofit.com, Twitter @ShelHorowitz
Accurate Writing & More, 16 Barstow Lane , Hadley, MA 01035, United States
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