Thursday, May 28, 2009

Stories Are Tools

“A story – Stories are the best selling tool available, stories capture the imagination. You begin to picture an event—you are a co-creator in the project.” The Heart of Marketing by Judy Shereven, PHD & Jim Sneechowski, PHD

But whether we are using it as a marketing tool, or an entertainment we must always be sure to treat the reader fairly or they will desert us. That means being true to the genre in which your story exists. Every genre has it rules, reader expectations and more. The wise writer pays attention to these.
Enjoy a good read - whether classic or a first time author. And if you like it,Share it with others.

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