Pinterest - What is it? How Do I Use it?

Karen Leland has the answers for you - who is Karen Leland and why should I read what she has to say?

Karen Leland is the bestselling author of 8 business books including the recently released Entrepreneur Magazine’s Ultimate Guide to Pinterest For Business, which can be purchased at http://bit.ly/Amazonbook. She is the president of Sterling Marketing Group, where she works with small businesses and Fortune 500 on building stronger personal and team brands. She writes the Modern Marketing Blog at www.karenleland.com.

Pinterest is a social bookmarking site that allows users to create a visual, online pinboard with images they

love organized around topics of their choice by category. It’s the fastest growing social media site in history, the third-largest network after Facebook and Twitter and has over 25 million members and 10 million unique visitors a month. 

The most recent studies indicate that nearly 20 percent of women using the Internet are on Pinterest, 72 percent of Pinterest users are female, and 66 percent of those are age 35 or older, and the average amount of time visitors spend surfing the Pinterest site is an hour.

Karen Leland, author of the new book “Entrepreneur Magazine’s Ultimate Guide to Pinterest for Business,” has created a comprehensive and easy-to-use guide to hitting the road running and quickly making Pinterest into a valuable source of prospects, promotion and profits. 

“Great business brands are about telling compelling, congruent stories, and Pinterest is at its core about storytelling in pictures,” says Leland. “Pinterest has tapped into this visceral lover of visuals, and no small business, entrepreneur or corporation can afford to miss the boat on bringing what they offer beyond words and into images.”

About Ultimate Pinterest Guide for Business

“The Ultimate Guide to Pinterest for Business” is designed to help businesses use Pinterest to its maximum potential. The book provides both beginning users and seasoned veterans with the ability to find their specific area of interest “at a glance.” It uses step-by-step how-to, sidebars, examples, case studies, expert interviews and tip sheets to show how, from setup to strategy, to use Pinterest for promotional, branding and marketing objectives. 

The book explores the ins and outs of signing up and getting started on Pinterest and how to create boards that get noticed, drive traffic and convert fans into customers. Special chapters are devoted to creating a strong community and enthusiastic following through high-engagement activities, contests, social media outreach and smart pinning strategies.

In addition the book outlines specific marketing applications to small businesses, from architecture firms to theater companies.  

About Karen Leland

Karen Leland is the best-selling author of nine business books and the President of Sterling Marketing Group, where she works with entrepreneurs, small businesses and Fortune 500 companies around the globe on building stronger personal and business brands. Her clients have included AT&T, American Express, Marriott Hotels, Apple Computer and Johnson & Johnson, among others.  

She is a regular speaker for business groups and has spoken for the Young Presidents’ Organization, American Management Association and Direct Marketing Association, among others. Karen is a frequent guest of the media and has been interviewed on “The Today Show,” CNN, CNBC and “Oprah.”

She writes a regular branding and marketing column for Entrepreneur.com and has been published in Woman’s Day, Self, The Los Angeles Times and others. Her latest book is “Entrepreneur Magazine’s Ultimate Guide to Pinterest for Business.”