Whether you are just beginning your first draft or you have a published book that’s been launched for a few years, your book progress relies on how much energy you put into it.
If you find your sales slumping or you just can’t seem to muster up the enthusiasm to write, it’s the ideal time to try something new and fresh. We get bored and bogged down by doing the same things repeatedly. When things feel a bit stagnant, try these ideas to recharge your enthusiasm and restart your forward motion:
- Plan Before You Write. Instead of sitting down to write and waiting for inspiration or struggling to fill up the page, take a few moments before you begin writing and plan first. Jot down a brief outline of the key points you wish to make. Do all your creative thinking about the content before you start to write so you can focus on expressing that content with a smooth flow of words while you are writing.
Just a few moments of planning before you write will make the process of writing so much easier.
- Join in the Conversation. Nothing will renew your enthusiasm for your book like conversations with real people who are interested in your topic. Refresh your blog, start a conversation on social media, have a few friends over for lunch, or attend a networking meeting. Intend to have interesting conversations about your book topic so that you can experience the thrill of having someone ask you about your book or tell you that they are eager to read it.
The more conversations you can have with people about your book, the more feedback you will gather and the clearer you will become about the importance of your topic. This feedback and clarity will inspire you and remind you that people are waiting for your message.
- Build Your List. Building a strong opt-in list of interested future readers is a key skill for a successful author. In fact, your list is one of your most important assets. Learn more about the people on your existing list by conducting a survey or contest or calling a few of them on the phone. Learn more about what the people on your list need so that you can make sure you meet those needs in your book and your business.
Spend some time attracting new people to join your list. Seek out internet radio shows which might like to interview you about your topic, post a press release, or write some articles and send them to article banks. Make it your goal to devote time to building your list each month and then nurture the people on that list by providing them with regular contact from you.
- Explore New Avenues. Book marketing is changing rapidly. Do some research on ebooks, selling to book stores, group sales to corporations, or marketing to gifts stores. Aim to learn at least one new place where you can offer your book in addition to your website and Amazon.
- Increase Your Service Line. Since you are building your business with a book, you need a line of products and services which enhance and deepen the material in your book. You may wish to provide an audio program, coaching, or teleclass series.
Just for fun, create a new small product or service and launch it. Make this something easy, perhaps a single session teleclass, a short-term group coaching program, or a live workshop in your hometown. Enjoy teaching a portion of your book. Watch to see how the material transforms the lives of your participants.
Not only will you enjoy the inspiration and results you see from your teaching, you’ll bring in some additional income, which is always empowering.
Lynne Klippel is a best-selling author, publisher, and book coach who specializes in helping non-fiction authors write books that build their business and transform the world. For a f.r.e.e. assessment that will help you see your author strengths and opportunities, visit http://www.BusinessBuildingBooks.com